Campaign Office of the Energy Transition Dialogue Initiative
Support of the nationwide PR campaign ‘80 Millionen gemeinsam für den Energiewechsel’ (80 million working together for the energy transition) by providing technical expertise and organising a participatory stakeholder dialogue
Goal:
to organise a participatory stakeholder dialogue; to provide the Federal Ministry for Economic Affairs and Climate Action with specialist consulting on planning and implementing the PR campaign ‘80 million working together for the energy transition’
Topics:
Energy efficiency,
Renewable energies,
Funding,
Buildings,
Legal framework,
Municipal governments,
Transforming the economy and society
The German government has defined specific areas of action for achieving Germany’s climate targets with its 2045 Energy Efficiency Strategy and the Climate Protection Act. The PR campaign ‘80 million working together for the energy transition’ run by the Federal Ministry for Economic Affairs and Climate Action is a nationwide campaign that aims to provide information to private households, companies and local authorities. The intent is to raise awareness in these target groups and motivate them to make optimum use of electricity, gas and heat, to avoid unnecessary energy consumption and to switch to renewable energies. dena advises the Federal Ministry for Economic Affairs and Climate Action on technical matters and the communication design of the campaign through the Energy Transition Dialogue.
The campaign provides households, companies and local authorities with information on energy saving and energy transition topics that are relevant to the consumer, on increasing energy efficiency and expanding renewable energies as well as on the specific content of the federal funding programmes. The different concepts include online articles (at energiewechsel.de), videos, informational graphics, real-world examples, FAQs, tutorials, information mailings, communication and press packages, digital specialist events and information booths at specialist congresses or regionally.
In this manner, the Energy Transition Dialogue implements a participatory dialogue and joint activities with stakeholders. dena’s campaign office is the central point of contact for enquiries about the campaign.
© Hoffotografen
© Hoffotografen