Germany is seen as a global pioneer when it comes to the energy transition. According to a study, around three quarters of foreign experts are convinced that the political measures implemented in Germany can be applied to their countries, at least in part. This indicates that the exchange of ideas and the transfer of knowledge and technologies are important for the use of renewable energy both domestically and overseas.
An eye on foreign markets
dena plays an important role as a liaison between politics and industry. Its duties are manifold. It assists with the development of foreign markets in the fields of renewable energy and energy efficiency. It facilitates the transfer of knowledge to overseas, advises on the development of suitable political and economic regulatory frameworks, and at the same time also points out potential and targeted fields of application for individual technologies, as well as entire system solutions for energy supply. It provides options for increasing awareness of the German renewable energy industry among the public and showcases its expertise to the outside world. With a wide range of reference projects, it makes experiences with the energy transition in Germany tangible to overseas stakeholders. And it also highlights positive effects which arise from a more efficient form of energy use.
Renewable energy companies benefit from market analysis and the promotion of exports.
All across the world, dena calls attention to the possible applications of efficient energy supply systems and to solutions that use renewable energy technologies in the electricity, heating, and cooling markets, and assists German companies with developing overseas markets. As part of the "Energy Export Initiative" of the Federal Ministry for Economic Affairs and Climate Action (BMWK), dena also provides German providers of renewable energy technologies with support for their overseas business activities via the dena RES Programme. Furthermore, dena also publishes market analyses with real-world relevance. Finally, dena also informs international multipliers and companies on what the initiative has to offer.
Creating acceptance for renewable energy
The promotion of exports is flanked by networking activities. In addition to receiving delegations, this also includes a whole range of events, such as the annual European Biomethane Conference, which dena has organised since 2015. At this conference, 270 experts from 17 countries discuss current trends, innovative concepts, and regulatory frameworks in the biomethane sector.
When renewable energy technologies become market-ready, dena uses targeted measures to create transparency and increase acceptance for them among the public. For example, in the field of onshore wind energy, dena is working on strategies for improving public opinion as part of the WISE Power project — with the involvement of all relevant target groups. There are plans for using these strategies at a later date as a model for the whole of Europe.
Together with Edelman.ergo, dena is a partner to BMWK in communicating the German energy transition to the world. The two agencies' tasks include developing a comprehensive international communications strategy and looking after foreign delegations.