Increasing energy efficiency in the transport sector is not only based on alternative drives and fuels. It is also important to introduce innovative mobility management approaches for travelling to work and on business.They would lead to a reduction in motorised private transport and to a relocation of mobility to greener forms. Digitalisation will make an important contribution in this respect by integrating innovative information and communication technologies. For instance, the real-time information now available will provide new and improved opportunities for mobility across all available means of transport.
Information is key to the implementation of sustainable mobility approaches.
dena has purposefully initiated and supported management approaches for more sustainable mobility in its “efficient-mobile” and “municipal energy and climate protection management” projects within the transport sector. Where possible, dena aims to implement these approaches in concrete practical projects and to present the results to senior figures in companies, public administrations, science and politics. After all, intelligent mobility solutions improve health and staff motivation, as well as protect the environment. Here, the communication of prepared information and best-practice solutions will be a particularly crucial aspect. Only then is it possible to attain broad-based acceptance and understanding for the objectives of these measures. Particularly when dealing with largely unfamiliar or new technologies, these methods can help significantly to build trust and dispel any possible prejudice.
The ground-breaking project “efficient-mobile”
Mobility management is a concept that seeks to change attitudes and behaviours among transport users, and above all to reduce car transport. Nevertheless, everyone can take simple and inexpensive steps that contribute to reducing emissions and improving quality of life. In its project “efficient-mobile”, dena has socialised the concept of mobility management for the first time in Germany among a larger group of stakeholders, introducing its principles to municipalities and businesses. Now complete, the “efficient-mobile” concept produced average savings of 240 tonnes of CO2 for thecompanies that introduced targeted mobility2.
Information Platform “Car Ecolabels”
In Regulation (EC) No 443/2009/EC, the European Union demands that automotive manufacturers ensure average European fleet production of 95 g CO2/km from 2020. In 2015, the corresponding value for new cars in Germany was still 128.8 g CO2/km, and 119 g CO2/km from 2020. Regulatory requirements such as this can help ensure greater energy efficiency. Measures that introduce transparency to vehicle consumption are particularly important here. In Germany, dena uses measures such as the information platform for car ecolabels to support the Federal Government and to increase energy efficiency in fleets of new cars: Prospective buyers of new cars can visit www.pkw-label.de to find information about the label and other aspects of vehicle energy efficiency. Additional tools for consumers and dealers are also provided.