Innovative and efficient mobility

Energy-efficient mobility

Mobility management is a business-based approach for more energy-efficient mobility, which is why dena advocates the concept. In its “efficient-mobile” project, dena rewarded a large number of best-practice solutions. Increasingly high-performance

information and communication technology and the growing digitalisation of the industrial sector provide opportunities to reduce emissions within transport. The car ecolabels offer buyers information on the CO2emissions and environmental benefits of motor vehicles.

Statistics & facts

million tonnes of CO2
were the average savings in companies using mobility management systems.
million in mileage (km)
could be reduced on average in each company per year by using improved mobility management.
grams of CO2 per kilometre
is the average value of new cars registered in Germany in 2015.
grams of CO2 per kilometre
is the target emission value for European fleets of new cars from 2020.

Efficiency and innovation

Innovative management approaches and information technologies are integral to the energy transition in the transport sector.

Increasing energy efficiency in the transport sector is not only based on alternative drives and fuels. It is also important to introduce innovative mobility management approaches for travelling to work and on business.They would lead to a reduction in motorised private transport and to a relocation of mobility to greener forms. Digitalisation will make an important contribution in this respect by integrating innovative information and communication technologies. For instance, the real-time information now available will provide new and improved opportunities for mobility across all available means of transport.

Information is key to the implementation of sustainable mobility approaches.

dena has purposefully initiated and supported management approaches for more sustainable mobility in its “efficient-mobile” and “municipal energy and climate protection management” projects within the transport sector. Where possible, dena aims to implement these approaches in concrete practical projects and to present the results to senior figures in companies, public administrations, science and politics. After all, intelligent mobility solutions improve health and staff motivation, as well as protect the environment. Here, the communication of prepared information and best-practice solutions will be a particularly crucial aspect. Only then is it possible to attain broad-based acceptance and understanding for the objectives of these measures. Particularly when dealing with largely unfamiliar or new technologies, these methods can help significantly to build trust and dispel any possible prejudice.

The ground-breaking project “efficient-mobile”

Mobility management is a concept that seeks to change attitudes and behaviours among transport users, and above all to reduce car transport. Nevertheless, everyone can take simple and inexpensive steps that contribute to reducing emissions and improving quality of life. In its project “efficient-mobile”, dena has socialised the concept of mobility management for the first time in Germany among a larger group of stakeholders, introducing its principles to municipalities and businesses. Now complete, the “efficient-mobile” concept produced average savings of 240 tonnes of CO2 for thecompanies that introduced targeted mobility2.

Information Platform “Car Ecolabels”

In Regulation (EC) No 443/2009/EC, the European Union demands that automotive manufacturers ensure average European fleet production of 95 g CO2/km from 2020. In 2015, the corresponding value for new cars in Germany was still 128.8 g CO2/km, and 119 g CO2/km from 2020. Regulatory requirements such as this can help ensure greater energy efficiency. Measures that introduce transparency to vehicle consumption are particularly important here. In Germany, dena uses measures such as the information platform for car ecolabels to support the Federal Government and to increase energy efficiency in fleets of new cars: Prospective buyers of new cars can visit to find information about the label and other aspects of vehicle energy efficiency. Additional tools for consumers and dealers are also provided.

Our projects

Informationsplattform Pkw

Mit der Informationsplattform Pkw informiert die dena Verbraucher über die Themen Energieeffizienz im Verkehr sowie zu Fahrzeugen mit alternativen Antrieben und alternativen Kraftstoffen. Zudem dient die Plattform als zentrale Informationsquelle für Fahrzeughändler und andere Verpflichtete zur Umsetzung der Pkw-EnVKV und des Pkw-Labels.


  • Projektstart: 2011
  • Projektziel: Verbraucherinformation zu den Themen energieeffiziente Pkw, Fahrzeuge mit alternativen Antrieben und alternativen Kraftstoffen sowie dem neuen Messverfahren WLTP. Zudem Informationsbereitstellung für Fahrzeughändler und weitere Verpflichtete zur Umsetzung der Pkw-EnVKV und des Pkw-Labels.
  • Gefördert durch das Bundesministerium für Wirtschaft und Energie