Edelman.ergo and dena to partner with BMWi in communicating the German energy transition to the world

For many countries, Germany is a role model in the energy transition and demonstrates how it can be applied to their own country. Hence, there is great interest in how to completely redesign the energy system. But until now, the Federal Government has done little in the way of communicating the energy transition to non-German target groups.

That is all about to change: Following a bid by Edelman.ergo and its partner, the German Energy Agency (dena), the Federal Ministry for Economic Affairs and Energy (BMWi) has awarded them a long-term contract for communicating the energy transition to the international community. The task of the two agencies will include developing a comprehensive international communications strategy, including digital instruments and various tools, and looking after delegations.

What was particularly convincing about Edelman.ergo and dena's bid was their wide-ranging expertise in communications and energy, plus their international presence. The Edelman network of agencies has offices in every country and region that has links with Germany through special collaboration in energy matters. This unique experience and intercultural competence will enrich the new project. On top of this, dena has major expertise in implementing pilot projects that make an impression on the public, and is a competent contact partner for the applied energy transition through its international network.

'The contract is one of the assignments we were able to win thanks to our new set-up at Edelman.ergo. Our many years of experience in political communications, excellent niche expertise in energy matters and international network won the BMWi over,' says Edelman.ergo's CEO, Susanne Marell.

'We're delighted that our long-standing experience in the field of tapping into overseas markets can now effectively help the Federal Ministry for Economic Affairs and Energy to communicate the German energy transition internationally.' It's also an important project for the future orientation of the German Energy Agency,' stresses Andreas Kulhman, dena’s Chief Executive.

About Edelman.ergo

Edelman.ergo is one of the leading communications agencies in Germany, with offices in Berlin, Hamburg, Cologne, Frankfurt and Munich, and is a division of Edelman, one of the leading global communications marketing agencies. We help companies and organisations to evolve, promote and protect their brands and reputations. Our 350 experts offer advice in the areas of brand marketing and consumer communications, public relations, financial matters, capital markets, corporate and crisis communications, media relations, creative newsroom, digital communications, film and video production, art and design, corporate publishing and events. Edelman.ergo has received numerous national and international awards, including: PR Report Award – 'Influencer and Media Relations' and 'Brands and Products/Technology' categories (2015); Gold German Stevie Award – 'Marketing Campaign of the Year' category (2015); EMEA SABRE Award – 'Fashion and Beauty' category (2015). Edelman has been awarded 13 Cannes lions including the Grand Prix for PR (2014), was 'Digital Agency of the Year 2015' (Global SABRE Awards) and received the EMEA SABRE Award for 'Pan-European Consultancy of the Year' (2015). Further information is available at .

About Deutsche Energie-Agentur (dena) – the German Energy Agency

dena is Germany’s centre of expertise for energy efficiency, renewable energy sources and intelligent energy systems. It supports the implementation of the energy transition in politics, industry and society. It takes a holistic approach to the energy system and advocates that energy be generated and utilised with maximum efficiency, safety, affordability and climate protection – nationally and internationally. dena’s shareholders are the Federal Republic of Germany, the KfW Group, Allianz SE, Deutsche Bank AG and DZ BANK AG.

Edelman.ergo press contact

Björn Sievers, Agency Speaker, Tel.: +49 89 41301-824, Mobile: +49 171 769 97 32, E-mail: bjoern.sievers(at)

Yvonne Plenk, Corporate Marketing Manager, Tel.: +49 89 41301-840, Mobile: +49 162 291 03 41, E-mail: yvonne.plenk(at)