Electricity is a quality product, the efficient use of which lies at the heart of dena’s activities. In concrete terms this means the exploitation of electricity savings potential and the avoidance of unnecessary power consumption. If a strict energy efficiency strategy is followed, 8 per cent of the electricity consumed in Germany in 2003 could be saved by the year 2020 through the use of economic energy savings potential and without any reduction in quality.

dena is a key partner for the efficient use of electricity

In cooperation with partners from business and science, the environmental and political arenas and trade and consumer associations, dena shows that efficiency with electricity is an uncomplicated, everyday matter which is more than worth our while. Initiatives and projects targeting particular groups, needs-based information and a range of corresponding services all encourage private households, trade and industry, and service providers to make intelligent buying and investment decisions and to improve their habits where consumption is concerned.

We promote supply and demand and develop the markets for energy efficiency. Particular attention is given to the outstanding quality of energy efficiency, from minimum efficiency standards to the best available techniques. The motto for this division is clearly defined: EnergieEffizienz lohnt sich!, or Energy efficiency pays off!